SAS and Tre Launch Partnership

This is more than just a simple switch to a new carrier

What makes this news particularly interesting is that the partnership between SAS and Tre is significantly broader than one might initially think. According to the official announcement, Tre will manage SAS’s global operational mobile communications. At the same time, EuroBonus members and Tre customers will have access to free Wi-Fi on SAS aircraft equipped with Starlink.

This means that the collaboration addresses both internal operational needs and the external customer experience. It is precisely this kind of holistic approach that is becoming increasingly important for other companies as well, whether they operate in aviation, sales, service, consulting, or other industries where employees move between different work locations.

When phone service needs to work in the real world

For many companies, it is no longer enough to have a phone system that operates in isolation. Employees work from the office, from home, on-site with customers, and while traveling. This makes it essential that calls, call transfers, availability, and administration function smoothly without unnecessary friction.

This is where Tre’s business offerings become worth considering. Solutions like 3Koppla demonstrate how telephony, PBX features, and administration can be integrated in a way that better supports how modern businesses actually operate. For larger organizations, it is often ease of use, mobile access, and a clear overview that make the biggest difference in practice.

• Improved accessibility: Calls, status updates, and communication channels need to work seamlessly no matter where the employee is located.
• Simpler administration: Changes within the organization should be able to be handled quickly without creating an unnecessary internal burden.
• More relevant to everyday life: Telephony solutions are increasingly evaluated based on how well they support the business as a whole, rather than just on price or individual features.

What this means for Advisera's customers

For Advisera’s customers, this news is significant for several reasons. First, it demonstrates that Tre continues to strengthen its position in the business sector. Second, it shows that large and complex organizations are increasingly seeking solutions that integrate mobile telephony, PBX systems, administration, and user experience.

Since Advisera is a partner of Tre and also provides consulting services to help compare different carriers and plans, this serves as a concrete example of how the market is evolving. For customers who are about to switch carriers, review their PBX system, or modernize their telephony, this means that the overall package is more important than ever.

This is particularly true for companies that want to create better conditions for employees who work remotely, need clear accessibility, or want to reduce the time spent on administrative and support issues.

Advisera's role is to help companies make the right comparisons

At Advisera, we help businesses compare phone and PBX solutions based on their actual needs, not on standard packages. This means we look at how the business operates today, what its availability requirements are, how administration is handled, and which features are actually useful in day-to-day operations.

Our partnership with Tre is a strength when Tre is the right choice for the customer. At the same time, our consulting services are designed to provide a clear basis for decision-making that takes into account price, functionality, coverage, flexibility, and future needs. For many companies, it is precisely this kind of thorough analysis that makes the difference between a solution that looks good on paper and one that actually works over time.

If you would like help comparing different plans for telephony and switchboard , please feel free to contact us for a consultation.

A choice that is generating interest far beyond the aviation industry

SAS is, of course, a unique type of business with high demands for availability, agility, and clear communication. But that is precisely why this news is also of interest to other companies. Many organizations face similar needs, even if the scale is different.

This could involve sales teams moving between meetings, consultants working on-site at client locations, service organizations that need to reach the right person quickly, or managers who switch between multiple work locations in a single week. For these types of operations, telephony is not just a basic technical service, but an integral part of the workday.

Here’s what businesses can take away from this news

Perhaps the most interesting thing about the partnership between SAS and Tre is not just that Tre was chosen, but what this arrangement itself signifies. Companies want solutions that are easy to use, simple to manage, and clearly tailored to their business processes.

For companies that are about to review their current solution, this news may therefore be a good opportunity to ask some fundamental questions.

• Does the solution fit our way of working? A phone system should work for how employees actually work, not just look good on paper.
• Is the administration straightforward? It should be easy to make changes as the business evolves.
• Does accessibility work in practice? Phone calls, referrals, and points of contact need to work together in everyday life.
• Do we have the right package? The best solution is often one that combines cost, functionality, and ease of use in a way that truly suits the business.

Frequently asked questions

Frequently Asked Questions

Why is the partnership between SAS and Tres important?
Because it shows that corporate communications today are about more than just mobile subscriptions. It’s about how operational communications, accessibility, administration, and the customer experience come together to form a cohesive whole.

What does this mean for companies that aren’t as large as SAS?
Even small and medium-sized businesses can benefit from the same approach. Their needs may be smaller in scale, but the demands for simplicity, mobility, and clear accessibility are often very similar.

Why is this news particularly relevant to Advisera’s customers?
Because Advisera helps companies compare telephony, PBX, and carrier solutions based on their actual needs. When a provider like Tre enters into such a clear strategic partnership with SAS, it’s an interesting indicator of how the market is evolving and what companies are beginning to prioritize more highly.

Is this just news about the aviation industry?
No. While the aviation industry has specific requirements, this news is relevant to all companies that need telephony and connectivity that work seamlessly in a fast-paced, business-critical environment.

What should companies do if they want to review their current solution?
Start by reviewing how telephony is actually used today. Consider accessibility, administration, PBX features, mobile work environments, and how well the solution supports the organization’s way of working both today and in the future.

Our recommendation

The partnership between SAS and Tres demonstrates that telephony is increasingly viewed as an integral part of a company’s workflow and customer experience, rather than simply a standalone subscription service. For companies seeking to create a simpler, more flexible, and more thoughtfully designed solution, this is therefore an opportune time to assess whether their current setup truly meets today’s needs.

At Advisera, we help companies make that comparison. With our experience in telecom consulting, our partnership with Tre, and a consultative approach that takes a holistic view, we help you find the right solution based on your business needs.

If you’d like to discuss which plan best suits your business, please feel free to contact us.